Green Key (formerly “Environmental barometer”) is the leading international quality mark for companies in the tourism and recreational sector that are making serious and ascertainable efforts to integrate sustainability and environmental care into their business practices. The GREEN KEY is awarded only to companies whose efforts in this area go further than what is demanded by current legislation and regulations.
The Green Key quality mark is a tool for measuring the environmental performance of the company and encouraging further improvements. According to Rino Soeters, director of Townhouse, it also has a positive impact on one's own actions. “The biggest change probably takes place in yourself,” says Soeters. “For our company and the employees, it denotes a culture shift, as it's a tool for measuring your own environmental performance.” The goal of Green Key certification is to protect the environment as well as reduce costs. In addition, the Green Key quality mark contributes to a good working relationship with the relevant authorities, as the company shoulders its responsibility with regard to the environment.
The Green Key organization awarded its “Gold” certification to Townhouse Design hotel Maastricht due to its compliance with 26 mandatory and 21 optional measures for environmentally-aware entrepreneurship. The mandatory measures mostly relate to reducing the consumption of electricity, gas and water, sorting and reducing waste, and reducing the use of paper. The optional measures implemented by the Design hotel include the purchase of organic products, sorting waste materials, the use of energy-efficient lighting (LED) and incentives for employees and guests to use bicycles.
Dealing sustainably with nature and the environment is a responsibility that is taken very seriously by the Townhouse Design hotel Maastricht. In doing so, we do our best to find a balance between the financial aspects of our company and its social and ecological footprint. This balance is based on the concept of people, planet and profit.
"The gold certification is the crowning achievement of our work over the last year. It ensures that corporate social responsibility (CSR) will remain a core value within our Design hotel and that our guests can find sustainable everyday lodgings in rather special Maastricht surroundings. The Green Key Certificate demonstrates that we aim to do more than take the latest trends and design into account in terms of aesthetics,” adds Rino Soeters.
For more information on Green Key, go to www.green-key.org